Studio Sieluisa was founded in 2020 by Isabella Suutari, a creative daydreamer and mother of three.

I grew up during the 90's and trends such as 'heroin chic'. I thought there was something wrong with me and my body, since I never really felt good in anything fast fashion brands had to offer.

I knew that there was a brand waiting somewhere that was gentle and merciful. A brand with clothes that wouldn't force me into any molds. I just didn't know at the time that I would be the founder of that brand.

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